International Sport Tourism Summit at WTM London



WTM London will host the first Global Sport Tourism Summit on Monday 7th November in association with W2 Consulting. The event will bring together leading global figures in sport, tourism, marketing, major and mass participation events. The inaugural Global Sport Tourism Summit will also include the first Global Sport Tourism Awards which will be presented at the Summit.

The sessions will introduce speakers from major sports events, clubs to leading mass participation events that bring thousands of participants and spectators to sport tourism locations around the globe. Global sports brands such as Liverpool FC and Wimbledon All England Tennis Championships will join sport tourism experts from Barcelona, Flanders and Scotland. There will also be insights from digital marketing and city engagement experts.

A unique insight into the mind of Tour de France, Giro d ’Italia and World Champion winner Stephen Roche will also hear how professional athletes transition into the business of sport tourism. Former Irish rugby captain and Lion, Keith Wood of W2 Consulting will open proceedings with his observations on the true potential of the sport tourism segment.

Global sports media and insights specialists Sportcal will reveal the 2016 Sportcal Global Sports Index City and Nations prizes in addition to a discussion on the winning ingredients for developing sport tourism strategies. Julian Jenkins of Fanalyse will discuss his experiences from the Premier League with Cardiff FC and Swiss Leagues and new trends impacting on sport tourist experiences.

Attendees will learn how leading global destination experts work with and develop events and successful sports tourism products capable of attracting millions in revenue to their region. Attendees will also hear from a range of destination marketing professionals who have used sport tourism and major events as a way of differentiating their destinations.

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